Facebook first try to emulate Snapchat, and then tried to buy Snapchat. After the failure of two programs, Facebook try to emulate Snapchat again. Zuckerberg on Snapchat favorite described as “unshaken.”
Applications to market research firm App Annie statistics show, Facebook types of applications and Burn After Reading additional features have failed to replicate the success of Snapchat’s. However, Instagram’s new Burn After Reading Application Bolt seems the most promising.
Snapchat has occupied an important position in the market. Market research firm ComScore statistics show that in the United States Millennials users, Snapchat popularity after the Facebook application and Instagram. The so-called millennial generation, namely between the ages of 21-29 years of age of the younger generation.
Bloomberg reported that, Snapchat had on the investment of the negotiations with Alibaba, Snapchat valuation has reached $ 10 billion.
Zuckerberg has been proved with concrete actions, as long as he can meet the application Burn After Reading dream, he would hesitate to. Last year, Facebook bid $ 3 billion acquisition of Snapchat, but Snapchat rejected Facebook. Then, Facebook will develop the focus of public attention and valuable to all kinds of applications bet on him, but these applications can not be compared with Snapchat.
As with all new applications like Facebook, released at the beginning, Facebook’s Burn After Reading application can enter the popular application list, but these applications are downloaded quickly fall.
Market research firm Altimeter Group analyst Brian Solis (Brian Solis) said: “The great fanfare in direct competition with Snapchat such popular applications for public relations is not necessarily a good thing .Facebook sent out a signal that it can not foresee the next wave technology wave, or inability to innovation .Facebook seems a bit desperate. ”
Poke is the first Facebook application developed to emulate Snapchat. Poke in the December 2012 release. Poke Snapchat emulate the main functions of the built-in photo sharing, video sharing, graffiti and self-timed destruction capabilities. Poke even added some features, such as location sharing, text messages and Facebook friends list.
Technology website TechCrunch reported that Zuckerberg participated Poke application development work, and personally for Poke notification feature “vocals.” The first two months, Poke in the App Store rankings basically stable, but then quickly fell out of popular applications list.
January of this year, Zuckerberg said: “Poke is just a joke a few people developed a Poke in the programming marathon project, we released once and then abandoned, she never touched it..”
Solis said that if Poke indeed some value, then it may be to let Facebook Glimpse to the needs of mobile users, this experience can help other working of Facebook. May this year, Facebook officially from the App Store shelves Poke, Poke since quit the stage of history.
Poke a month after retiring, Facebook hastily released Slingshot. Slingshot Burn After Reading is also an application, users can share photos and videos with graffiti. Slingshot has a strange requirement that the user must first send a photo or video, then in order to view the received content. The move is intended to encourage users to continue to share.
App Annie data show, Slingshot ranking in the App Store has climbed slightly, but then dropped sharply. Slingshot only two months have disappeared. After the United States to test the water for two weeks, Slingshot landing the international market, but the international version come to the same fate.
And under the leadership of Facebook, Instagram launched last December picture messaging features Instagram Direct. Research institutions can not track the use of the data in the feature, but Solis believes that most people do not want to send a message with Instagram, or do not know the options, Instagram Direct may not be widely used. Facebook said that 45 million Instagram users’ frequently send or open private letter function. ”
July 29, Instagram action again, officially launched standalone applications Bolt. Bolt is only for New Zealand, Singapore and South Africa released. Bloomberg statistics show, Bolt developments in these areas very well. Bolt average position over Snapchat. Although only two weeks on the line, but the data show that Facebook’s efforts have yielded results.