Mar 22

GDC observation: Mobile Games trend China from Europe to Japan and South Korea

Acting as agent of temple run, fruit ninja and other popular game music funny game, with the game developers conference in San Francisco (GDC) opportunities, in addition with the rare opportunity and the world’s top game developers exchanges, at the same time, close observation of the Mobile Games trend of cutting-edge outside. Co founder of high Liandun to Tencent technology said, as a foreign game platform, in the face of Micro message and social media competition, in fact, very delicate relationship.

He said, now there are many domestic channels for the introduction of the game, in the content do for each other, but the competition ended, the channel will also become partners. Like the music funny agent fruit ninja will push on the Micro message platform in the second quarter, while another temple run will be launched this year in the Micro message, so not all competitive relationship.
He also aimed at this year’s industry trends, as well as for the China game developers want to enter the USA market, puts forward some suggestions.
This year’s GDC industry trends?
First, Chinese facing process stage of change, the past two or three years of China Mobile Games market, both in Europe and the United States dominated the game, like angry birds, fruit ninja, but now the windows has been shut gradually, turn to South Korea game. High Liandun said on the European and American game developers said, “if you don’t come too late”, and users are accustomed to South Korea game, then in China, marketing costs too high, there is no living space.
Second, 08 years, mobile developers do not have too big cultural color of the game, but now the market has been gradually differentiation, Usa Inc provide only face America local market game, like a lock America game player, American civil war or history based on content. Gao Liandun thinks, this game the market began to mature, toward the market direction, but also a challenge to the music funny, because relatively speaking, can choose the game will become less.
Why South Korea game is the next wave of game players?
From the past game history, end swims, the earliest Webpage Game evolution to the present Mobile Games, is history. The first is the European game fire, then South Korea, finally is Chinese games occupy all the market. Mainly because the game product fire, general or quality European game is relatively high, South Korea also remain in the traditional industry chain, and the game player in no other choice, can only choose the relatively high quality of Euramerican game, but Europe and the United States is the biggest in the cultural differences.
The subsequent development ability than American poor South Korea developers will start in this market, the culture is closer to the Chinese market circumstances, the public acceptance will be higher.
Finally will turn Chinese game developers will keep up with the world pace, verify the evolution process of the three stage of the tour has been up and Webpage Game, now Mobile Games stage to see is Chinese keep pace faster, before South Korea game has not come in yet, there have been several high quality China game in the market launch.
Want to American launched products have any suggestions?
First, not to Chinese the move sets up American. In China just spend a lot of money as a marketing office party, but in the American must understand the local behavior, to understand who is the target audience, if the aim is to developers, it is different with the consumer oriented approach. For the music funny, the lock is the developer and the local media, so it does not cover large booth, to show their strength, but more is sponsoring developers or partner VIP dinner or party.
His analysis, developers place, are also attractive to the media, this combination is a relatively positive process.
If developers products to fall, consumer oriented, would require a major ad visibility, but not for professional GDC venue, but People are hurrying to and fro. outside the venue.
Second, there are differences between domestic and foreign media media circle. The most established PR team within the company, establish the relationship by PR and reporters, but the relationship between Europe and the United States reporter more please a Public relations company, by a professional public relations deal with the press, maintain relationship. So the China Company’s advice is, if you want to come in USA, better to please a professional Public relations company to operate the marketing plan.

Mar 20

Micro-channel open to pay third-party applications for payment scenarios beyond O2O

March 20 message on the official on-line today a new version of “micro-channel open platform” for the two major updates, in addition to the layout redesign, but also officially opened a micro-channel pay the application third-party mobile applications; micro-channel payment coverage will exceed O2O, access to more users pay scenes.

Not long before, had just opened a micro-channel public account payment interface.
Micro-channel mobile applications, third-party payment application is based on the “micro-channel open platform” (open.weixin.qq.com), instead of “micro-channel public platform” (mp.weixin.qq.com).
The official definition of “micro-channel open platform” mainly on the development of micro-channel interface, a platform for technical documentation related information, such as iOS, Android and Windows Phone 8 Access Guide, developing manuals and the like.
The new version of “micro-channel open platform” There are two major updates, one site has been redesigned to make it more in line with the user’s habits, hoping to bring efficiency management application developer when; another third-party applications open micro-channel application for payment.

Mar 19

Google Now + Android Wear, Google dominate wearable?

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Google ( microblogging ) has just launched the Android Wear platform, which is a refined version of the contraction Android, manufacturers can use this platform to launch smart watches and other wearable devices.
Android Wear partners Google listed ( including Samsung , Fossil, LG, HTC, Motorola, etc. ) which , so far no company launched the device , but in the next few months we will see the start of sales of their products .
Meanwhile, Google Android Wear to show us what the operating system can do things . Specifically, it is very dependent on the voice assistant Google Now, this is the Android phone’s digital assistant , iPhone platform is a standalone application .
In short , Google Now is better than Apple’s Siri, and it is greater potential for wearable devices in the field , this device can display a notification you receive , and you can display the most relevant content at any time.
You may not be familiar to Google Now , it can aggregate the various Google services (including Gmail, Calendar , Search , etc. ) of data, and to show you what content is determined according to the data . For example , if you plan to set up a meeting in Google Calendar , Google Now will automatically remind you when starting , so you can attend the meeting on time , it can even jam factors are also taken into account. The service will scan your Gmail inbox, get the next flight notification , as well as express delivery situation .
This is just tip of the iceberg Google Now feature, we only need to know that this is a very powerful tool that can synchronize your digital information. In addition , Google is still the top Google Now add new features, so its use will become increasingly widespread.
This makes Google Now become killer feature smart watches. Consulting users everywhere have what they want smart watch function does not make any sense , so the real challenge is to create a product , it can be based on where you are, what you’re doing and other information showing the content you want to see . If what you’re really looking for information , Google Now with excellent voice search function that can provide you want to get the answer, rather than providing a list of search results like Siri as for your choice .
This raises an interesting question : If Apple also introduced a smart watch , you will choose Siri -based devices , or devices based on Google Now ?

Mar 17

Glasses on Google conflict from human instinct?

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I have a theory : When new technologies emerge , some people will take the lead to start using it , while others always see the worst side of it , they would despise , reject and make fun of people who start using these technologies . However , after the initial encounter resistance, the new technology will eventually become mainstream, the initial fears and misconceptions that people gradually disappeared.
I was Dean at the turn of the century – when Carmen (Dean Kamen) invention powered Segway scooters noticed this phenomenon. You may remember the case of this scooter just listed . People dismissively called gimmick. I remember we had a lively discussion of this produce . I think it was cool, but most people think it is useless , or look silly.
Although the Segway was never widely used, but it finds its own arena tour in the city and other areas .
Today, we see people around Google glasses exhibit a similar degree of fear and disgust. People wearable computer for this news release there is a feeling of resentment from the bottom of my heart , they tend to think it is the worst side – it may become perverted and spy tools for videotaping us. We never worried about being someone with a smart phone camera . But for something on the nose of the aircraft , our views had changed .
After Google announced the news of glasses , a bar in Seattle immediately prohibit the use of it . Soon , glasshole become a popular term , dedicated to despise those early wearer posturing .
Instinctive resentment
Last week at the SXSW conference, Carmen said , this initial boycott emotions belong to human nature, there will always be a natural fear of the unknown . “Almost everyone is reluctant to change anything , no matter what you learned as a child , you want to keep it forever .” He said.
Carmen said , people tend to lack imagination, can not see the use of new technologies . ” People today tend to be curious to Google what is the use of glasses .” He pointed out that people 30 years ago with the advent of personal computers the same reaction . They do not know why individuals need a computer . They think it is just the thing to give military or corporate use. Of course , as time goes on , we are beginning to use the computer, and now we can not imagine life without computers .
Conference held at SXSW “Glasshole: technical and cultural dissonance ” (Glassholes: The Cultural Dissonance of Technology) thematic meeting, the experts dig Glasshole reasons behind the phenomenon , explored in the end is what makes people not yet seen – let alone use – would be rejected before the rush to new technology .
Patrick’s Deeplocal ‘s senior creative director – Miller (Patrick Miller) said that despite the popularity of smart phones as we have been accustomed to being photographed , but we also take the initiative to share most of our lives in the mobile and social networking tools, but when we see Google glasses , we responded this instinct .
” Wearable computer obliterate our ability to control it .” Miller said.
Curiosity remains
However, although people have this kind of resistance, but they are still with great curiosity. A friend has a Google glasses , said he liked wearing it for video interviews venture company boss , because it does not put a recording device in between him and the interviewer will be able to easily record video. And, at the end of the interview , he was able to easily upload your videos to YouTube. However , whenever he wears glasses Google interview , the interviewee want to try it. It certainly scared them, but they also full of curiosity .
Google senior developer in charge of Timothy – Jordan (Timothy Jordan) are SXSW Glasshole thematic conference speech. His attitude to look at this issue significantly different . He emphasized the wearing Google glasses convenience, but he also said that Google realized it is necessary to discuss how to apply such a device in real life . This is the reason why the Google start Explorers project.
” Many of you know that we have introduced the Explorers program .” Jordan explains, ” The reason we launched this program is to lead this discussion. Technique gives you more options , but how you use it to your things we do not want to let this discussion only happen in people’s hearts , we want people to openly discuss . ”
But Miller was not impressed , he said things are not always so simple. “Our choice of how we can use these devices, but people have been shot no choice .” He said.
Jordan acknowledged , discussed Google glasses privacy implications of new equipment is necessary and beneficial. ” Privacy is an important topic , but it is difficult to give the only correct answer , we all live in different communities , with different non-standard .” He explained.
Normative standard technologies
Last week, the Massachusetts Supreme Court ruling, without the consent of the woman , using a mobile phone to shoot their Upskirt not illegal , because there is no law prohibiting the practice. The court did not sanction such behavior to be , but there is no case law to admit that they can not judge the person guilty of videotaping . In ruling out a few days , the legislature drafted a bill immediately , and sent the governor , waiting for him to sign into effect .
Over time , Google glasses are completely the same situation may occur . We have entered into a social and legal standards, norms of how people use them.
As Carmen said, how clever use of technology , it is up to us to decide. “Technology makes it easier innovation. Memory is free, broadband is free. Many revolutionary innovations that they can instead be innovative . Opportunity to make real change we are losing .”
Google glasses may represent a real opportunity for change . However, when I try find it has not been accepted by all , privacy issues are still not around past the ridge. In the technology to us galloping time, as a social group , we must develop new standards to regulate their use. Whether Carmen Segway scooter , iPhone, Google Glasses , 3D printer , or any other new technology , should be so .
In any case , one thing is clear: For Google glasses , we are only a starting point “technology acceptance cycle” . However, considering the many SXSW Conference meetings around Google glasses , I’m sure we ‘ll see more people to use it.
At that time, we will definitely forget the various discussions that we conducted in early around these devices – we have been the case.

Mar 15

U.S. officials announced plans to transfer the management of the Internet

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U.S. government agencies on the 14th announced that it will give up management rights to the Internet Corporation for Assigned Names and Numbers (ICANN) , but not the transfer of this authority to the United Nations , but handed over to the ” global stakeholder body .”
ICANN is headquartered in California, a non-profit international organization , under contract with the U.S. Department of Commerce signed , ICANN is responsible for the global Internet domain name system , the root server system , coordination, management and distribution of IP address resources. This means that control of the hands of the Internet in the United States .
For this reason , some of the developed and developing countries, including EU countries have been calling for , including , hoping to be handed over to a management rights related to the law on behalf of all countries international organizations, such as establishment of a new administration in the United Nations framework.
U.S. Department of Commerce ‘s National Telecommunications and Information Administration said in a statement , as a first step in the transfer of management rights, the United States has asked ICANN stakeholders proposed to convene a global transfer program, which must be ” broad international support ” and follow the principle of maintaining the openness of the Internet . But the statement that it will not accept the ” government or government agencies by the Inter -led solutions .”
The statement said , ICANN was established in 1998 , U.S. officials have suggested that the role of the administrator of the National Telecommunications and Information Administration is transitional, and promised in the future to allow the private sector to assume a leadership role in the ” Domain Name System Management” .
“The time is ripe to start the transfer process , ” Assistant Secretary for the National Telecommunications and Information Administration Lawrence said, “We hope that ICANN convened stakeholders of the global Internet community to develop appropriate transfer plan .”
ICANN said in a statement expressed the hope that the end of the contract in September 2015 it signed with the U.S. government , U.S. officials can be transferred to ICANN ‘s management rights to interested parties , but ICANN ‘s role as Internet governance institutions remain unchanged.
World Wide Web Consortium (W3C) and other international organizations have also issued a statement , welcomed the news . April 23 to 27, the 49th ICANN meeting will be held in Singapore , then it will transfer the management of the issues discussed .

Mar 13

Chuan Apple Maps application will focus on improving the accuracy of large-scale upgrade

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Apple iOS 8 system will conduct a large-scale upgrade of its own map application , to counter Google ( microblogging ) map current dominant position. It is reported that a number of executives, including CEO Cook are concerned , including the current map application upgrade iOS 8 , designed to allow iOS 8 map application eventually be able to meet the high standards of Apple product users.
Dating back to the end of 2012 , Apple drop support for Google Maps , and to iOS 6 introduced its own map application . While Apple Maps adds 3D imaging applications , and has a smooth smooth user interface, but because the software itself is flawed , unreliable data , the lack of Google Maps application function key to move the map suffering user criticism.
“Father of iOS ‘s ” Steve Jobs era was ubiquitous Scott Foster (Scott Forstall), who was in charge of Apple’s map development. Did not want to apologize for the defects , Foster was forced to leave from Apple . Shortly thereafter, Apple’s map service directly responsible Richard Williamson (Richard Williamson) was also dismissed by the company .
Since Foster left the library in Iraq , Feideliji and Gautier has led Apple’s technical team to map application data and adjust the interface to make it more reliable. Last year, the Apple Maps application interface has been re-adjust , make it more suitable for Jonas Ivey (Jony Ive) is more suitable for iOS 7 bright, transparent design.
According to sources, Apple executives in map application upgrades this year will focus on the accuracy and reliability of the application data , rather than the user interface. Through the acquisition BroadMap, Embark and HopStop , several innovative companies , Apple’s map database will be upgraded , so that Apple map data is more reliable.
In addition to the adjustment of the map data , the map application to Apple will increase the public transport functions to ensure that users take the bus , train or subway to enjoy navigation services. It is reported that Apple will use the data obtained through acquisitions or cooperation , urban public transport services will be integrated into the new depth map application. Initially confined to metropolitan public transport services , however , Apple will then gradually add more cities.
In addition, Apple iOS version 8 Maps application will increase the ” point of interest ” (Points of Interest), allowing users to more easily find specific locations. ” Augmented reality ” (Augmented Reality) will also become a spectacle. Currently, Apple is studying how to use special methods to indoor navigation and car navigation systems integrated into iOS . According to sources, Apple has already begun in the development of the ” augmented reality ” feature, which will use the iPhone compass hardware to virtual view points of interest nearby .
The sources also revealed that Apple may launch an upgraded version of the map application for the OS X operating system , this application also adds improved data . Remove from the new Maps application , iOS 8 will also include a named Healthbook application that helps users manage fitness activities and health information.

Mar 10

Microsoft launched WP mobile terminal commercialization sole agency authorized Dorman

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Microsoft MSN (China) officially announced the authorized mobile advertising platform Dorman (DOMOB) become Windows Phone Online Mobile Advertising exclusive strategic partner.
After reaching this cooperation, which means that Microsoft MSN (China) online advertising and marketing business in the mobile side began to force, to carry out the Windows Phone application platform advertising and marketing business, Dorman also become the first to complete the Android, iOS, Windows Phone the three major smartphone operating system full coverage of mobile advertising platform.
Dorman COO Zhang He (microblogging), said the significance of an exclusive, multi-part alliance is responsible for advertising and marketing Windows Phone system stores, advertising and media developers fill in the Microsoft Windows Phone SDK, the Union can only be carried out by more than.
The latest information from multiple display Union, after nearly four years of development, Dorman 40 million unique users daily coverage, covering the whole country more than 600 million users, with 890 million daily and nearly 80,000 PV App media coverage.

Mar 08

Instagram and advertising giant Omnicom reached $ 100 million transaction

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Mobile photo and video sharing software Instagram by Facebook to spend $ 700 million after the acquisition , the outside world that , Facebook will implement Facebook revenue plan sooner or later , as soon as possible , ” pay back ” $ 700 million acquisition of funds . Recently , Instagram reached once the largest in the history of the company advertising deal , amounting to one hundred million U.S. dollars .
Instagram Facebook ads are not handed over to the parent company to sell . According to the authority of the U.S. advertising industry media, ” Advertising Age ” reported , Instagram and global advertising giant Omnicom Group (Omnicom) signed a one-year advertising agreement , Omnicom will pay one hundred million U.S. dollars .
Omnicom owns three advertising companies with global operations BBDO, DDB, TBWA. This collaboration means that Instagram users, the future will see the Omnicom agency ‘s brand image ads on your phone.
Omnicom and Facebook, have been confirmed on the outside of this advertising partnership , but not more comment.
Instagram had already announced that the world ‘s more than 150 million active users, people , 60% of users outside the United States , the daily number of mobile phone users to upload photos of 55 million . Instagram original function is cell phone camera , filters , and later learn Twitter ‘s Vine, launched a 15 -second short video sharing feature.
For this advertising deal , Instagram is responsible for market operations director Jim-Squires said that this cooperation does not change Instagram strategy on advertising that the user will see the appearance from a particular brand , high-quality image and video ads , have long-term cooperation and Instagram before these brands .
According to ” Advertising Age ” reported that user’s photo stream in which the photographs or video ads will be strictly controlled , each display a specific time ( according to a senior said, longer than a day ) .
Instagram forms of advertising , including pictures and video , and the quality of the photos and videos Instagram maintained at the same level. In other words , Instagram does not allow advertisers to a lot of pictures and video ads on Instagram a ” bombing “, but will be carefully selected for publication of advertisements through labor.
Instagram said that in the advertising business will , will remain concise, and only a handful of partner companies , long-term cooperation.
An informed source said that another one advertising group Publicis ‘s Starcom-MediaVest companies, and Instagram is also currently negotiating a long-term business partners want to be advertising .
It is worth mentioning that the Omnicom Group and Publicis, plans to merge into one entity in the coming months .
Beginning late last year , Instagram has begun small-scale test the water in the advertising field . Appeared in front of the user ‘s brands include General Electric, Lexus , Levi jeans and so on. But Instagram audience for advertisers to provide more limited choice of indicators , mainly from the parent company Facebook data , these indicators include the user’s age and gender.
Allegedly, advance into some advertisers, thousands of points won praise , while also bring a lot of fans to the brand .
Omnicom Group CEODaryl-Simm , said the company will precisely locate your audience , as well as the measurement of advertising effectiveness and Facebook to cooperate This includes hands -specific or specific advertisers, monitoring advertising effectiveness .
It should be noted that, since Instagram has been born with a clean, simple interface , said late last year announced the launch of advertising campaign , had been part of the old users opposition. As the advertising industry and expand cooperation , Instagram ads will appear more and more , whether there will be a large-scale users to flee , remains to be seen .
In addition , Instagram was once the largest acquisition in the mobile Facebook application software . But recently , Facebook spent $ 19 billion , has 450 million acquisition of the world’s mobile phone users in the chat tool WhatsApp, which means Instagram stardom Facebook mobile products in the array is no longer .

Mar 06

Google is helping entrepreneurs to flee Korea Kakao platform

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Korean communications applications KakaoTalk has become the most important platform for local mobile game distribution fields. But Google ( microblogging ) , but considering how the local game developers no longer rely on KakaoTalk.
Given South Korea has been a national obsession with brand shopping . Therefore , Google has recently expressed its willingness to provide their own support for the Korean brand promising mobile application developers to enhance their influence in the highly competitive South Korean market.
South Korean mobile applications for smaller developers to the dominant national competitors – such as Kakao, Line, Naver and SK Telecom – competition is not an easy task. The South Korean company relies on its impressive brand influence to achieve the best revenue.
In order to avoid obstacles such as Kakao, Korean mobile start-up companies are eager to find new ways to expand their businesses. As a powerful application platform , Kakao in cooperation and other applications will get 21% of the mobile application market revenue . In addition, Google and mobile operators through the application store for mobile applications market in Korea 30 percent of revenue.
In this case , the smaller application developers is difficult to attract attention , even if they get a certain degree of success , and its popularity is also often does not translate into strong income because a large part of which has been sucked gone.
How Google change all this ?
Kakao exploit in order to counter the so-called “Kakao tax”, Google is providing support to the Korean brand mobile application developers. Google allows small companies to borrow Korea Google brands increase their exposure to build awareness. Google ‘s brand also allows South Korea to support small companies to more effectively carry out overseas markets.
Of course , such a deal are also at risk . Application developers If you choose to become a subsidiary of Google , its application must be specifically provided for Google ‘s app store , thus losing the opportunity to expand to other platforms . But overall, this start-ups in Korea is an attractive choice, you can help them avoid Kakao is divided , and in Korea and overseas markets at a faster pace. Considering the importance of brand influence in Korea , which may be a new option for start-ups in Korea , they can then get a larger proportion of sales application from the outset .
Brand awareness is power
Kakao is South Korea ‘s largest mobile application platform market , domestic revenues top 20 mobile applications , 19 are from Kakao platform. Japan and China ‘s market environment is different, Korean consumers have rarely downloaded by their companies to develop the game, unless the game a major application platforms like Kakao Games.

Mar 04

U.S. News Flipboard client semifinals hegemony sit tight overlord

Smart phones and tablet PCs , replacing the antiquated newspaper , to become the most important tool for people to obtain news , news market staged a tablet and mobile clients war. A U.S. mobile news market professional company , recently released a report showing news client , showing four leading pattern, which Flipboard market influence is strongest.

United States engaged in professional services Onswipe mobile news company , released the report. Current news client , most take Syndication mode, if the user wants to read the full text will be cited to the mobile version of the news website . Onswipe company , dedicated to helping build a mobile version of the traditional news media sites, the development of mobile advertising , so you can angle news sites , monitor news client market .
From last November 13 to January 13 this year , Onswipe company monitored more than 6000 million unique visitors a news client tools to the mobile version cited in news sites . Allegedly, although the company covers the iPad and Android tablets , but most of the monitoring data from the iPad tablet .
Quoted visitors scale , the current news client market, has presented the semi-finals hegemony : namely, Flipboard, white-collar social network LinkedIn ‘s Pulse, CNN ‘s Zite, and News360.
Quoted in the proportion of visitors , Flipboard away in the first place , to the mobile version of the news sites contributed 44% of the visitors , ranking second Pulse , contributing 29.19 percent , and the third is News360, accounting for 24.94% lower Zite contribute only 1.87%.
However , these companies Statistics found that access to the user and the size of the amount quoted , and use sticky is not proportional . In the four leading news client , Pulse ranked first in a long visit , each visit is 3 minutes 24 seconds long , Facebook is 2 minutes 40 seconds , News360 is 1 minute 36 seconds .
It is well known , the domestic news client , in content and channel arrangement , the more similar. The Onswipe report showed four major U.S. news client on news content formed its own characteristics, which Facebook is the most popular entertainment news , traffic accounted for 20.8%, Pulse is the hottest technology news , accounted for 50.4% , Zite is also the hottest tech news , accounted for 36.3%, News360 most popular content is entertainment , accounted for 27.9% .
It is worth mentioning that Flipboard ever before traditional media sites , launch a file called “Flipboard page plan” can be the entire contents of news websites was presented to the reader through Facebook , users do not need to click on the transfer again. However, this service later met a number of media boycott , because traffic is diverted media sites Facebook, but traditional media but did not get enough benefits from this cooperation .
Onswipe executives said that the current traditional media interest in the scheme for Flipboard Guadan .
Last year , in the areas of client take advantage of Flipboard, launched a web version of aggregation tool , which means that its position in the field of mobile news will rise.
The report side pointed out that in the past three years , iPad and other popular tablet , creating a new social news reading tools market . A number of new companies received venture investment of millions of dollars , there are a number of well-known clients , including Pulse was acquired , there are some companies take the dying to get a ” second spring .”
It should be noted that, in the mobile Internet era of big mergers and acquisitions to become news client boss Flipboard, still ” Shoushenruyu ” independent development , it is rare . According to reports, Google ( microblogging ) had an early takeover Flipboard, but was rejected.
Last year’s third quarter , Flipboard completed C round of financing , access to $ 50 million , reportedly valued at $ 800 million market . Flipboard renowned shareholders include Goldman Sachs Group , KPCB, Insight and so on.