Acting as agent of temple run, fruit ninja and other popular game music funny game, with the game developers conference in San Francisco (GDC) opportunities, in addition with the rare opportunity and the world’s top game developers exchanges, at the same time, close observation of the Mobile Games trend of cutting-edge outside. Co founder of high Liandun to Tencent technology said, as a foreign game platform, in the face of Micro message and social media competition, in fact, very delicate relationship.
He said, now there are many domestic channels for the introduction of the game, in the content do for each other, but the competition ended, the channel will also become partners. Like the music funny agent fruit ninja will push on the Micro message platform in the second quarter, while another temple run will be launched this year in the Micro message, so not all competitive relationship.
He also aimed at this year’s industry trends, as well as for the China game developers want to enter the USA market, puts forward some suggestions.
This year’s GDC industry trends?
First, Chinese facing process stage of change, the past two or three years of China Mobile Games market, both in Europe and the United States dominated the game, like angry birds, fruit ninja, but now the windows has been shut gradually, turn to South Korea game. High Liandun said on the European and American game developers said, “if you don’t come too late”, and users are accustomed to South Korea game, then in China, marketing costs too high, there is no living space.
Second, 08 years, mobile developers do not have too big cultural color of the game, but now the market has been gradually differentiation, Usa Inc provide only face America local market game, like a lock America game player, American civil war or history based on content. Gao Liandun thinks, this game the market began to mature, toward the market direction, but also a challenge to the music funny, because relatively speaking, can choose the game will become less.
Why South Korea game is the next wave of game players?
From the past game history, end swims, the earliest Webpage Game evolution to the present Mobile Games, is history. The first is the European game fire, then South Korea, finally is Chinese games occupy all the market. Mainly because the game product fire, general or quality European game is relatively high, South Korea also remain in the traditional industry chain, and the game player in no other choice, can only choose the relatively high quality of Euramerican game, but Europe and the United States is the biggest in the cultural differences.
The subsequent development ability than American poor South Korea developers will start in this market, the culture is closer to the Chinese market circumstances, the public acceptance will be higher.
Finally will turn Chinese game developers will keep up with the world pace, verify the evolution process of the three stage of the tour has been up and Webpage Game, now Mobile Games stage to see is Chinese keep pace faster, before South Korea game has not come in yet, there have been several high quality China game in the market launch.
Want to American launched products have any suggestions?
First, not to Chinese the move sets up American. In China just spend a lot of money as a marketing office party, but in the American must understand the local behavior, to understand who is the target audience, if the aim is to developers, it is different with the consumer oriented approach. For the music funny, the lock is the developer and the local media, so it does not cover large booth, to show their strength, but more is sponsoring developers or partner VIP dinner or party.
His analysis, developers place, are also attractive to the media, this combination is a relatively positive process.
If developers products to fall, consumer oriented, would require a major ad visibility, but not for professional GDC venue, but People are hurrying to and fro. outside the venue.
Second, there are differences between domestic and foreign media media circle. The most established PR team within the company, establish the relationship by PR and reporters, but the relationship between Europe and the United States reporter more please a Public relations company, by a professional public relations deal with the press, maintain relationship. So the China Company’s advice is, if you want to come in USA, better to please a professional Public relations company to operate the marketing plan.