Jan 24

Asian application market revenue last year jumped 162%

srtxt_20140124

Over the past two years, Asia has become the world’s largest application market , and growing .
According to the latest report released by market research firm Distimo shows that in 2013 the Asian market applications revenue grew sharply by 162% , so that other growth on the continent all to shame . The report also pointed out that application of dynamic Asian market growth is largely from the Google Play App Store , the App Store in 2013 YoY growth in the Asian market more than tripled .
By contrast, Apple’s App Store growth in Asian markets will have to be much slower : iPhone applications in 2013 from the Asian market revenue grew 94%, iPad application is an increase of 64%. However, this growth performance is still better than the App Store in the European and North American markets.
Distimo provides the App Store and Google Play app store their daily application downloads data in the report. In the 013 years in December , the Asian market in the world in the proportion of applications revenue was 41% , North America 31% , Europe 23%.
For now , App Store and Google Play application providers overall application revenues in the Asian market is almost evenly divided. In contrast , App Store in the North American market is still dominated , controlled 75% of the applications revenue , and the remaining 25% of revenues were Google Play to control. In the European market , accounting for both application store revenue is also similar.
Distimo analyst Anna Hertz Mansfield said: “Obviously, compared with North American and European markets , Asian markets on the scene is different .”
In this report , Distimo of alternative Android app store is very concerned about the Chinese market , in part because the Internet giant Baidu to price $ 1.9 billion acquisition of 91 radio . At the same time , the application developers, Japan is still a country on the Asian market is the most profitable , followed by South Korea and China . Despite the rapid rise in mobile penetration in the whole Asian market ( especially in Southeast Asia ) , but the application of income between different regions is still a big gap .
“For example , there is a huge gap between the Asian market (application of income ) occupy the top spot in Japan and Malaysia , the former is 77 times the latter .” Hertz Mansfield wrote in the report. ” Great differences that exist between the divided income Asian countries makes us believe that , at present, this market has not been a balanced division .”
Although in absolute terms the application of income , Japan is the ringleader Asian markets last year , but the growth rate, is South Korea ‘s won the title . This year, South Korea’s application revenue grew significantly by 271% . In the Korean market , most applications revenue comes from Google Play app store , which is not surprising because, according to data released by market research firm Flurry , Apple ‘s share of the Korean market is only 14 %.
In the Asian market , free application is still the dominant mode. In China , the application of 96% of total revenue comes from in-app purchases ; while in Japan and South Korea , free in the proportion of total income were also similar to China , were 94 % and 91 %. By contrast , the U.S. gross income Free Application proportion of 76% .
With other similar users worldwide , the majority of mobile users regard the Asian market is also active within the application time spent playing the game . Last December, the game developer Rovio produced ” Angry Birds Go” is the most downloaded game on the Asian market , followed by Chinese developers to “defend radish 2: Polar adventure .”
In China , only 3.5 % of mobile devices are installed Google Play app store . For this market , Distimo and one of the largest alternative Android app store pea pod cooperate to obtain the more than 3 million users from data .
According pea pods that produced overseas game developers ” have a great opportunity to have access to Chinese gamers .” On this point, many of the game ‘s popularity overseas degree can as evidence, such as Temple Run 2, Subway Surfers, Fruit Ninja , etc. These games last year in the Chinese mobile game list are squeezed into the front seven .
However, in non-game applications, Chinese local developers are still dominated this market with local software on the Internet phenomenon is consistent leader .
The report stated: ” China’s domestic market is so large that enough to support a fully independent from the rest of the world ‘s ecosystems .”
In fact, 3.5% of Chinese users to install the Google Play app store , these users have a statistically speaking relatively cosmopolitan features, applications they buy in only 65 % are from local developers to develop , in contrast to this pea pod users accounted for 87%.
On the issue into the Chinese market in terms of applications , many Western game developers are initially skeptical because it believes will encounter issues related to privacy in this market , and the commercial aspects of the game will also face difficulties. However, the data showed pea pods , mobile gamers are now more willing to spend money on in-app purchases on activities. In April 2013 between November , the Chinese market massively multiplayer online game average revenue per paying users jumped 400% year on year , outperforming Japan (up 282 percent ) and South Korea (up 342% ) .
“Android users are very interested in buying activity within the game , which broke an old idea that Chinese users will not spend money for the service .” Hertz Mansfield wrote in the report.