Feb 26

Biography Ali Softbank Mobile Social joint investment Line electricity providers seeking breakthrough


There are rumors in the industry today , Alibaba and Softbank in Japan joint investment communications applications Line.
Although yesterday Naver Line and its parent company in Korea has denied and Softbank talks , but adding to the Alibaba investment shares news more reasonable .
If you can take advantage of the resources accumulated Ali in the field of electricity providers , which will play an important supporting role or Line break through the current revenue model. And Ali also need to have new hands and Tencent chips can compete .
Over the past year , Ali and Tencent mobile end the fighting escalated . Tencent micro-channel due to the rise , including small businesses and micro-channel payment service system based on the formation of micro-channel public platform , Alipay began to erode and mobile provider business advantages Ali . Last year, Ali launched in order to challenge the application of micro-channel mobile communications exchange , but did not have a counter effect
Has been unable to obtain success in the short term from the existing competitive landscape perspective, foster new applications to grab user attention . For losing the advantages of the Internet giants started on the acquisition or investment market has established a platform advantages of mobile communication products become a trend.
Just last week , Facebook announced the $ 19 billion acquisition of WhatsApp is exacerbated by the arrival of this trend.
A competitive advantage worldwide communications applications include four : In addition to its 450 million monthly active users WhatsApp and has 270 million monthly active users of the micro-channel , only the rest has 360 million registered users Line and has 130 million registered users KakaoTalk.
Which is headquartered in Japan Line with its distinctive culture and a clear business product line grew rapidly, growing up from its platform has been involved in a number of areas of social services , games, electricity providers , news and so on.
According Line reported a 2013 Line revenue reached $ 335 million , which accounted for 60% of gaming revenue , pay income accounted for 20% of chat expressions , the official account of marketing and brand sponsorship revenue accounted for 20% of the face . The valuation of its investment in the company has reached $ 14.9 billion .
Earlier also news that , Line For year IPO. If you can find a new way to invest in shares , IPO process, or will slow down. And Ali added , in terms of the Line and Ali , both with two-way favorable factors, the point is that both sides win a breakthrough in the field of mobile social electricity supplier .
Line Status electricity supplier business development
Although a growing proportion of income Line games , face mapping stable income , but last year , Line expansion into new areas of business value-added space : the electricity supplier .
Line of business electricity supplier is currently focused on two products : Based on the official account of the “limited sale ” services and applications independent electricity suppliers Line Mall.
According to foreign media reports TechInAisa , Line opened in Thailand ‘s “limited sale ” account within 5 minutes of the sale of the 500 Maybelline lipstick. In China , the service is also being carried out , has been selling dolls and all kinds of goods, including Line of cosmetics .
According Line COO of Chak Gang (Idezawa Takeshi) to the media , Line Sale reason suitable to carry out limited operations, mainly for two reasons : First , Line as a communications platform has a strong ability to push information . This means that users can have timely access to product sale activities . Another reason is that the limited sale of business users to easily attract attention, generate high purchasing decisions and actions of the efficiency of the process , but also for Line mobile terminal characteristics .
Line another electricity supplier flagship product , is launched in December last year an independent electricity supplier applications Line Mall. The set of applications C2C and B2C modes , users and businesses can be sold both in the application to upload products to show pictures waterfall stream in the form of goods available for purchase to the buyer . However, the application is currently only in the Japanese market launch of the Android version , on-line effects and are planning the next step has not yet been made ​​public .
Whether it is for Alibaba or Line itself , the two sides are still in the exploratory phase electricity supplier in the field of mobile social networking . But their accumulated resources is very different , Ali has many years of experience in the business and build a platform , and Line in mobile social fields have a 360 million users. If the two sides can achieve resource cooperation, which in the current fierce competition in the mobile communications market applications , more likely to be favored by a combination of cards to attract capital .
Especially after Facebook to $ 19 billion acquisition of WhatsApp, behind the products involved in the mobile communications applications are beginning to compete hard to win over powerful resource supply . Whether Tencent micro-channel , Viber Japan Rakuten acquired or outgoing Korea also plans IPO KakaoTalk.
If communication applications have become the next generation of mobile terminal entrance , then later became the entrance , we now try to do is how to allow users access to a service life after coming all aspects empire .

Feb 10

Line fourth quarter revenue of $ 120 million up by 450%


Despite the well-known mobile communications services Line itself is a free application , but the company was purchased by the launch of the game , stickers and services such as account numbers and sponsor stickers official functions to further enhance their profitability. According to the company’s own sources , Line in 2013 full-year revenue reached 34.3 billion yen (U.S. $ 338 million ) .
Which , Line alone in the fourth quarter of last year harvested 12.2 billion yen (U.S. $ 120 million ) in revenue , the data ring ushered in a 20% increase compared with the third quarter of last year , up last year is ushered in 450 % rise .
At the same time , its included as Line Plus Corporation, Line Business Partners Corporation and DataHotel Co. These subsidiaries Line Corporation in revenue last year reached 51.8 billion yen (U.S. $ 510 million ) .
It should be noted that , with more than 241 million monthly active users on Twitter , compared to many large -scale Line , but the company’s revenue in the fourth quarter of last year is only $ 242.7 million . Therefore , Line can get this achievement last year has actually been quite gratifying.
To date , the number of Line worldwide to 340 million registered users , of which the number of new users in India , Mexico , Venezuela and other South American countries ushered in a sharp rise in the near future . In January last year , the number of users Line has just exceeded 1 million , but after 11 months to easily exceeded 300 million mark. In this regard , Line CEO Morikawa bright (Akira Morikawa) said, ” on the number of users , Line ushered in an unprecedented development in 2013 .”
However , Line team believes that their achievements made ​​in the 2013 year of service with its sticker has a close relationship , they wrote in a statement : “We launched those famous players in Mexico , India, Diwali and other such has a very high localization features theme stickers services through this way we further promote the cultural exchange stickers worldwide . ”
However , these services just seems like stickers Line into one of the other markets the way . According Line Corporation revealed that 60% of the Company’s revenues are obtained from the in-game purchase of services , followed by the purchase of services stickers ( only 20 % of revenue ) and the official account and sponsors such as stickers and other services.
So far , Line had no clear disclose their number of active users , so we are temporarily unable to use WhatsApp, micro- letters and other communications with other well-known horizontal comparison, the number of monthly active users of the latter two , respectively 350 million and 2.8 billion respectively. However , Line seems to feel quite satisfied with the current revenue from the content-driven profit model , but we also need to note that the company did not give details of their profits or losses of data , so we can not rule out the possibility bluff Line .